Overview
Every campaign records how many texts were sent, how many subscribers clicked or replied, and the orders and revenue Cobalt credits to it. You can see these on the Campaigns page, on the campaign's own page and in Insights.
Get Started
1. Go to Campaigns. Each row shows the campaign's Status, Sent, Clicked, Ordered, Revenue and Conversations.
2. Click a campaign that has been sent. Results shows the same numbers, and Details shows Audience, Recipients, Estimated cost and when it was Created, Scheduled and Sent.
Sent: texts Cobalt actually sent, not the size of your audience.
Clicked: subscribers who tapped a link. Each subscriber counts once.
Ordered: orders Cobalt credits to the campaign.
Revenue: the value of those orders.
Conversations: subscribers who replied. Each subscriber counts once.
3. To get more in-depth reporting on your campaign, such as the costs associated with the performance go to: Insights & Reports > Campaign Performance & Spend.
From here you can breakdown each campaign to understand how it performed including:
Sent
Audience
CTR
Conv.
Gross revenue vs message cost
ROI
Click Export CSV to download the report. The button is greyed out when no messages were sent in the date range.
Helpful Information
Ordered and Revenue follow the View window and Click window in Account Settings > Messaging, which set how long after a text Cobalt credits an order.
Shopify stores: Ordered and Revenue come from orders in your connected Shopify store. Without one they stay at 0 and $0.00.
Get support
Questions? Please message our team via Live Chat on the bottom right or send us a text message at: 321-318-9777