Overview
Insights shows how your messaging is performing. Open it from Insights in the sidebar. The overview shows five headline numbers, a chart of attributed revenue, and a split of revenue by channel, with ten reports below it for detail. Click into each report to see detailed information about your Cobalt account, such as Flow performance or Subscriber Growth.
The headline numbers
Gross revenue: Every order Cobalt attributed, at the total it was placed for, even if later it is refunded or cancelled.
Net revenue: Gross revenue minus refunds. Cancelled orders and orders in a currency other than USD count as zero.
Conversions and Avg order value: The number of attributed orders, and gross revenue divided by that number.
Overall ROI: Gross revenue divided by what you spent in the range: the plan fee plus every message billed.
The ten reports
Attributed Revenue: The total revenue Cobalt drove.
Revenue by Channel: Revenue split by flows, campaigns, popups and more.
Subscriber Growth & Sources: How your list grows and where new subscribers come from.
Flow Performance & Spend: Results and cost for each flow.
Subscriber Value: The average value of a subscriber.
Campaign Performance & Spend: Results and cost for each campaign.
AI Assistant Performance: What the AI assistant does and how well.
List Health & Compliance: Deliverability and compliance risk, including your unsubscribe rate.
Segment Performance: Campaigns sent to a segment compared with campaigns sent to everyone.
Cart & Order Recovery: Checkouts that a Cobalt recovery message won back, and the revenue from them.
Changing what you see
Date range: Today, Last 7 days, Last 30 days (the default), Quarter to date, Last year or Custom range.
Compare: Previous period (the default), Same period last year or No comparison.
Export CSV: Available on the reports that list rows, such as Campaign Performance & Spend.
Helpful Information
Numbers can be up to about 15 minutes old. The page shows how old they are, for example "Updated 4 minutes ago".
Reports use UTC days for every account.
For your own export of any data in Cobalt, use Custom Reports in the sidebar. Note: Custom Reports requires the Pro Plan.
Shopify stores: Revenue and orders come from orders on your connected Shopify store that Cobalt can tie to a message, flow, popup or conversation. Cart & Order Recovery uses your store's abandoned checkouts.
Get support
Questions? Please message our team via Live Chat on the bottom right or send us a text message at: 321-318-9777