Set Up an Abandoned Cart Flow

An abandoned cart flow texts a shopper who left without buying, with a link back. Cobalt has two triggers:

Both triggers use shopper activity from your connected Shopify store.

The template waits 1 hour, then sends an iMessage to iPhone subscribers and a standard SMS text message to everyone else.

1. Go to Flows > Popular Templates. On the Abandoned cart area, click Use template.

2. The Flow trigger panel opens with Abandoned cart selected. To text shoppers who started checkout instead, choose Abandoned checkout. Click Done.

3. Click the Wait step to change how long Cobalt waits before it sends. Choose Minutes, Hours or Days, then click Done.

4. Click a message step to edit it. Change the text, click Personalize to add details, then click Save step. Keep the link for your trigger in every message, on both sides of the branch:

5. Click Save, then click Set as Live and confirm in the Set this flow to Live? window.

After a shopper leaves without buying, Cobalt waits, then sends the text. A shopper who places an order while the flow is waiting does not get it. Messages wait for your Quiet Hours to end.

The Cart recovered condition in Segments and the Cart & Order Recovery report in Insights count shoppers who bought after a text from an Abandoned checkout flow.

Cobalt counts a checkout as abandoned about 60 minutes after it starts. With Abandoned checkout, shorten or remove the Wait step to avoid a longer delay.

If you change the trigger to Abandoned checkout and a message still has {cart_link}, Save shows "Recovery messages need the {checkout_link} so shoppers land on their own checkout."

Replace {cart_link} with {checkout_link} in every message, then click Save again.

Questions? Please message our team via Live Chat on the bottom right or send us a text message at: 321-318-9777